Learn about the importance of cruelty free skincare. We explain the unethical process of animal testing and why we think all skincare should be cruelty free. Click to learn more about cruelty free skincare.

Why All Skincare Should Embrace Cruelty-Free Practices

In a world abundant with skincare options, have you ever stopped to ponder the cost that animals pay for our beauty and well-being? This haunting question lingered in our Co-Founder Marla’s mind for years, compelling her to establish Calm Elements Skincare, a brand rooted in compassion and ethics.

Behind every quality skincare product lies a testing phase, an essential step in ensuring efficacy and safety. However, the methods employed during this process have raised ethical concerns that simply cannot be ignored. It is time to reconsider our priorities and demand a fundamental shift towards cruelty-free practices in the skincare industry.

Join us on this exploration as we delve into the undeniable reasons why the pursuit of beauty and wellness should no longer come at the expense of innocent lives. Together, we can champion a future where all skincare products prioritize compassion and uphold the values of kindness, integrity, and respect for all living beings.

5 Reasons Why Brands Test On Animals

Quality Control
Product Safety
Market Feedback
Product Performance and Efficacy
Hypoallergenic Properties

Understandably product testing is extremely important prior to launching a product however, why do so many companies rely on animals to conduct these tests? Rabbits, Guinea Pigs, Hamsters, Rats & Mice are the most commonly used animals for cosmetic testing.

A staggering 88% of cosmetic companies rely on animal testing prior to launching a product. Many of these companies are household names that we all grew up with.

4 Popular Companies That Test On Animals

L’Oreal
Estee Lauder
Johnson & Johnson
Proctor & Gamble

The Unethical Process Of Animal Testing

Major corporations continue to allow animal testing across their vast range of product divisions. Recently, there has been a surge in dermatologists and social media influencers recommending "affordable" moisturizers with enticing claims like "restores skin's ceramides, relieves dryness, boosts hydration, and fortifies the skin barrier." These promises sound appealing when searching for a new moisturizer. However, have you ever considered the alarming process these skincare products undergo before reaching your hands?

4 Horribly Common Animal Testing Practices

Forced chemical exposure in toxicity testing, which can include oral force-feeding
Forced inhalation
Skin or injection into the abdomen, muscle, etc.
Exposure to drugs or chemicals at levels that cause illness, pain, distress, or death

These processes barely scratch the surface of the detailed list provided by the Humane Society Canada.

Do Products Need To Be Tested On Animals?

Exceptional products can be developed and engineered without subjecting innocent animals to testing. Yet, companies choose to go down this path due to cost and speed. So, why should any of us support these initiatives?

Thankfully, the skincare industry is brimming with incredible companies that uphold their product claims without compromising the well-being of animals. At Calm Elements, we pride ourselves on our Leaping Bunny Certification. This certification holds immense significance to us as we passionately craft luxurious hydrating skincare that doesn't come at the expense of our beloved animal friends.

The next time you're in the market for a new skincare product, take a moment to seek out the Leaping Bunny Logo or PETA certifications before making a purchase. Those few extra minutes might just save the life of a precious creature!